POC Shopify Development
POC Sports is an E-commerce company specializing in snow sports and cycling equipment, such as helmets, eyewear, body armor, apparel, and accessories. The company was founded in 2005 in Sweden and has since expanded its operations to different regions worldwide. However, the company’s website was performing poorly, and it needed to get more branding or popularity.
Sapphire Technologies PVT Ltd., an expert in E-commerce website development and branding, came to the rescue, redeveloped POC Sports’ website on Shopify, and helped improve the company’s branding and marketing strategies.
Sapphire Technologies PVT Ltd. also provided ideas to improve POC Sports’ branding and marketing. The company suggested creating engaging content, optimizing SEO, and launching email campaigns to attract new customers. They also recommended social media marketing and offered to handle POC Sports’ social media accounts, including Facebook, Instagram, and Twitter.
Website Redesign On Shopify
The team then redesigned the website to make it more user-friendly, visually appealing, and faster. They also ensured the website was mobile-responsive, making it accessible to a broader audience. Sapphire Technologies PVT Ltd. also integrated several features into the new website to enhance its functionality.
They integrated a Contact Us feature to enable customers to communicate with the company’s support team in real-time. They also integrated advanced search functionality to help customers easily find the products they were looking for. Additionally, they optimized the website for search engines, ensuring it ranked higher in search engine results pages (SERPs).
Improvement In Branding
Sapphire Technologies PVT Ltd. revamped POC Sports’ brand identity, including its logo, typography, color palette, and imagery. They ensured the new branding was consistent across all the company’s marketing materials, including the website, social media accounts, and advertising campaigns. The new branding was more modern and appealing to the company’s target audience, which helped to increase brand recognition and loyalty.
Social Media Management
Sapphire Technologies PVT Ltd. also took over the management of POC Sports’ social media accounts, including Facebook, Instagram, and Twitter. They developed a social media strategy that involved creating and publishing engaging content that resonated with the company’s target audience. They also used social media advertising to reach a wider audience and increase brand awareness. The social media management increased followers and engagement, which translated into more sales and revenue for the company.
After Sapphire Technologies PVT Ltd.’s intervention, POC Sports’ website significantly improved user engagement and online sales. The company’s website now has a user-friendly interface, is mobile responsive, and offers an easy checkout process. The website’s speed and performance have improved significantly, leading to better customer retention.
Furthermore, Sapphire Technologies PVT Ltd.’s efforts in handling POC Sports’ social media accounts have resulted in a broader online reach and increased brand visibility. The company’s engaging social media content and email campaigns have attracted new customers and helped retain existing ones. The combined efforts have led to significant growth in POC Sports’ customer base and overall revenue.