POC Shopify Development

An E-commerce company specializing in snow sports and cycling equipment, such as helmets, eyewear, body armor, apparel, and accessories.
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Project Goal

POC Sports is an E-commerce company specializing in snow sports and cycling equipment, such as helmets, eyewear, body armor, apparel, and accessories. The company was founded in 2005 in Sweden and has since expanded its operations to different regions worldwide. However, the company’s website was performing poorly, and it needed to get more branding or popularity.

Sapphire Technologies PVT Ltd., an expert in E-commerce website development and branding, came to the rescue, redeveloped POC Sports’ website on Shopify, and helped improve the company’s branding and marketing strategies.

Before seeking Sapphire Technologies’ help, POC Sports’ website was not getting enough branding and was not becoming popular despite having quality products. The website needed a user-friendly interface, and the company needed to reach its target audience more effectively. POC Sports wanted to increase its online presence and brand visibility to expand its customer base.

Solution

Sapphire Technologies PVT Ltd. redeveloped POC Sports’ website on Shopify, which offered an optimized user interface, improved site speed, and ensured mobile responsiveness. The company ensured a smooth navigation experience and incorporated features such as product reviews, an easy checkout process, and secure payment options to enhance user experience.

Sapphire Technologies PVT Ltd. also provided ideas to improve POC Sports’ branding and marketing. The company suggested creating engaging content, optimizing SEO, and launching email campaigns to attract new customers. They also recommended social media marketing and offered to handle POC Sports’ social media accounts, including Facebook, Instagram, and Twitter.

Website Redesign On Shopify

The first challenge Sapphire Technologies PVT Ltd. faced was redeveloping POC Sports’ website on Shopify. The company’s old website needed to be more friendly and had a slow loading speed, which affected the overall user experience. Sapphire Technologies PVT Ltd. started by conducting a thorough website analysis and identified the key areas that needed improvement.

The team then redesigned the website to make it more user-friendly, visually appealing, and faster. They also ensured the website was mobile-responsive, making it accessible to a broader audience. Sapphire Technologies PVT Ltd. also integrated several features into the new website to enhance its functionality.
They integrated a Contact Us feature to enable customers to communicate with the company’s support team in real-time. They also integrated advanced search functionality to help customers easily find the products they were looking for. Additionally, they optimized the website for search engines, ensuring it ranked higher in search engine results pages (SERPs).

Improvement In Branding

The second challenge that Sapphire Technologies PVT Ltd. faced was to improve POC Sports’ branding. Before their intervention, the company needed more branding, and its products were not well-known in the market. Sapphire Technologies PVT Ltd. started by thoroughly analyzing the company’s brand identity, including its vision, mission, and values. They identified the key areas needing improvement and developed a new brand strategy aligned with the company’s goals.

Sapphire Technologies PVT Ltd. revamped POC Sports’ brand identity, including its logo, typography, color palette, and imagery. They ensured the new branding was consistent across all the company’s marketing materials, including the website, social media accounts, and advertising campaigns. The new branding was more modern and appealing to the company’s target audience, which helped to increase brand recognition and loyalty.

Marketing Strategies

The third challenge that Sapphire Technologies PVT Ltd. faced was to develop effective marketing strategies to promote POC Sports’ products. They started by conducting market research to identify the company’s target audience, preferences, and behavior. They then developed a comprehensive marketing plan that included different strategies, such as social media marketing, email marketing, influencer marketing, and search engine marketing.

Social Media Management

Sapphire Technologies PVT Ltd. also took over the management of POC Sports’ social media accounts, including Facebook, Instagram, and Twitter. They developed a social media strategy that involved creating and publishing engaging content that resonated with the company’s target audience. They also used social media advertising to reach a wider audience and increase brand awareness. The social media management increased followers and engagement, which translated into more sales and revenue for the company.

Milestones

After Sapphire Technologies PVT Ltd.’s intervention, POC Sports’ website significantly improved user engagement and online sales. The company’s website now has a user-friendly interface, is mobile responsive, and offers an easy checkout process. The website’s speed and performance have improved significantly, leading to better customer retention.
Furthermore, Sapphire Technologies PVT Ltd.’s efforts in handling POC Sports’ social media accounts have resulted in a broader online reach and increased brand visibility. The company’s engaging social media content and email campaigns have attracted new customers and helped retain existing ones. The combined efforts have led to significant growth in POC Sports’ customer base and overall revenue.

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Sapphire Technologies PVT Ltd. successfully redeveloped POC Sports’ website on Shopify, improved the company’s branding, and developed effective marketing strategies that increased brand recognition and revenue. The company’s new website was user-friendly, visually appealing, and optimized for search engines. The new branding was more modern and appealing to the target audience, and the marketing strategies were comprehensive and practical. Social media management increased followers and engagement, which translated into more sales.
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